Media Planner resume examples
This page has 12 one-page media planner resume examples, from an advertising coordinator and a media analyst to media planners and buyers, paid media specialists and managers, a media supervisor, an associate media director and a media director. Each one is checked against 1,480 US postings from 463 employers, and the note under each sample explains which platforms, budgets and results it puts first.
Advertising Coordinator Resume Example
Advertising coordinator postings look for organized, detail-focused people who can run insertion orders, creative delivery and reporting, and this resume shows all three with volumes and caught billing errors. Hands-on Google Ads and Meta Ads Manager work answers the platform skills media teams ask for.
Why this resume works:
- Coordinate media plans, insertion orders and flight dates for 6 clients with $9M in annual ad spend.
- Deliver 300 creative assets a month to 40 publishers, Google Ads and Meta Ads Manager with zero missed launch dates.
- Compile weekly campaign reporting in Excel and Google Sheets, covering spend, impressions, clicks and CPA by channel.
Media Analyst Resume Example
Media analyst postings ask for media analysis, multitasking and work under deadline pressure, and this resume shows weekly reporting across 7 clients with faster build times. SQL, Tableau and Nielsen data give the analysis real tools, and the research job adds careful data handling.
Why this resume works:
- Build weekly performance reports for $40M in TV, digital and social spend across 7 CPG and auto clients.
- Write SQL queries joining ad server, Nielsen and sales data, cutting report build time from 2 days to 4 hours.
- Analyze pacing and delivery against plan, flagging 25 under-delivering placements a quarter for publisher make-goods.
Media Planner Resume Example
Media planner postings name Excel, media planning, PowerPoint, Comscore, MRI, Mediaocean, Nielsen and Prisma, and this resume uses every one in real planning work with budgets and reach goals. Two agency jobs cover the 2 years most employers ask for, with growth from assistant to planner.
Why this resume works:
- Plan $28M a year in TV, digital video, Meta, TikTok and audio media for 4 beauty and retail brands.
- Research audiences in MRI-Simmons and Comscore, setting reach and frequency goals for 15 campaigns a year.
- Build flowcharts and budgets in Excel, then load approved buys into Mediaocean and Prisma for the buying team.
Media Buyer Resume Example
Media buyer postings name Google Ads, Meta Ads Manager, CPA, ROAS, pixels, YouTube and negotiation, and this resume shows each one with spend levels and results. Four years of buying matches the roughly 3 years employers ask for, and the Meta and Google certifications sit where recruiters look first.
Why this resume works:
- Buy $650K a month in Meta, Google Ads and YouTube media for 6 apparel, supplement and home brands.
- Test 40 new ad creatives a month in Meta Ads Manager, cutting average CPA from $42 to $31 in 2025.
- Verify pixels and conversion events with client developers, recovering 18% of purchases missing from reports.
Paid Media Specialist Resume Example
Paid media specialist postings name Google Ads, Excel, LinkedIn, Google Sheets, GA4, Meta Ads and paid search, and this resume uses each one in campaign and reporting work. Cost-per-lead and Quality Score gains show the optimization results employers expect after about 3 years.
Why this resume works:
- Manage $180K a month across Google Ads, LinkedIn and Meta Ads for 11 B2B software and university clients.
- Build paid search campaigns with 2,000 keywords and tight ad groups, raising average Quality Score from 5 to 7.
- Report weekly results in GA4 and Google Sheets, tying spend to 1,400 leads a month by campaign and audience.
Senior Media Planner Resume Example
Senior media planner postings name media planning experience, Excel, PowerPoint, OOH, CTV, online media and Meta, and this resume ties each one to plan budgets and reach gains. Coaching planners and presenting to client CMOs mark the step up to senior.
Why this resume works:
- Lead media planning for $45M a year across CTV, OOH, online media, Meta and streaming audio for 3 national brands.
- Develop channel mixes from MRI-Simmons and first-party data, raising reach among adults 25-54 by 14%.
- Present quarterly plans and post-campaign results in PowerPoint to client CMOs, brand teams and franchise owner groups.
Senior Media Buyer Resume Example
Senior media buyer postings ask for about 4.5 years plus Google Ads, Meta Ads Manager and TikTok, and this resume shows 7 years with large budgets on all three. Scaling spend at a steady CPA and leading 3 buyers show the analytical skills and senior judgment employers want.
Why this resume works:
- Manage $2.1M a month in Meta Ads Manager, Google Ads and TikTok spend for 5 app and e-commerce clients.
- Scale a fintech app from $200K to $900K in monthly spend while holding cost per install within 8% of target.
- Lead 3 media buyers, reviewing account structure, bid strategy and creative testing in weekly sessions.
Paid Media Manager Resume Example
Paid media manager postings name Google Ads, Meta, Google Analytics, Google Tag Manager, conversion tracking, audience targeting, TikTok and Microsoft Ads, and this resume uses each one with revenue or tracking results. Managing a $6M budget, 2 specialists and an agency shows the senior ownership the title needs.
Why this resume works:
- Own a $6M annual paid media budget across Google Ads, Microsoft Ads, Meta Ads Manager and TikTok.
- Rebuild conversion tracking in Google Tag Manager and GA4, matching 96% of online orders to ad clicks.
- Grow paid revenue 34% in 2025 through audience targeting, Shopping feed fixes and new Performance Max campaigns.
Media Supervisor Resume Example
Media supervisor postings name media planning, buying experience, PowerPoint, Microsoft Excel, DoubleClick, GA4 and attention to detail, and this resume shows each one in supervision, billing accuracy and ad serving work. Leading 4 people on $60M of spend fits the 4 years and team oversight employers ask for.
Why this resume works:
- Direct 4 planners and buyers on $60M in annual spend for 5 healthcare and financial services clients.
- Approve media plans, flowcharts and budgets in Microsoft Excel before each launch, keeping billing within 0.5% of plan.
- Oversee DoubleClick tagging and trafficking for 900 placements a year, with GA4 conversion checks before launch.
Advertising Manager Resume Example
Advertising manager postings name Google Ads, Excel and communication skills, and this resume shows Google Ads run in-house, Excel promotion planning and day-to-day direction of an agency and studio. A $5M budget and measured store traffic gains prove the business results a retail advertiser is hired for.
Why this resume works:
- Manage a $5M annual advertising budget across Google Ads, Meta Ads, local TV, radio and direct mail.
- Plan 24 promotional events a year with merchandising, setting channel budgets and offers in Excel.
- Direct a media agency and a creative studio, approving 600 ads and spots a year against brand standards.
Associate Media Director Resume Example
Associate media director postings name PowerPoint, Prisma, Microsoft Excel, attention to detail and time management, and this resume shows each in budget ownership, billing accuracy and client presentations. Nine years and a team of 7 fit the lead level of the title.
Why this resume works:
- Lead media strategy for a $90M portfolio of 6 prescription and consumer health brands.
- Manage 7 planners and supervisors, running annual reviews and promoting 2 team members in 2025.
- Own budgets, actualization and billing in Prisma and Microsoft Excel, closing each year within 0.3% of approved spend.
Media Director Resume Example
Media director postings ask for about 8 years plus leadership, Google Analytics, Google Ads, programmatic, measurement and client leadership, and this resume shows 12 years with each one tied to team size, billings or retention. New-business wins add the business acumen many employers list.
Why this resume works:
- Lead a team of 14 planners, buyers and analysts handling $120M a year in media for 5 clients.
- Direct programmatic, search, social, CTV and audio strategy, holding client retention at 96% over 4 years.
- Establish measurement plans in Google Analytics and Google Tag Manager, plus 6 geo-lift tests a year.
What employers ask for in media planner job postings
Media Planner job postings in the US, October 2026
- 1,480
- active US job postings
- 463
- employers hiring
- 3 yr
- median experience asked
- 13%
- ask for 1 year or less
Technical skills and tools employers name
| Skill | Share of postings |
|---|---|
| google ads | 18% |
| meta | 10% |
| google analytics | 12% |
| media planning | 8% |
| analytical skills | 32% |
| meta ads manager | 7% |
| roas | 6% |
| dv360 | 5% |
| performance marketing | 6% |
| tiktok | 7% |
Make sure your resume shows
- 3-5+ years in digital media buying, digital marketing or advertising (46% of employers)
- Organizational and communication skills with strong attention to detail (38% of employers)
- Bachelor's degree in marketing, business, communications or a related field (34% of employers)
- Analytical skills to read campaign data and turn it into insights (27% of employers)
- Time management across several priorities and deadlines (26% of employers)
- Present complex information clearly to clients and team members (18% of employers)
- Microsoft Excel and PowerPoint (11% of employers)
- Hands-on use of Meta Ads Manager, Google Ads, TikTok Ads Manager or LinkedIn Campaign Manager (8% of employers)
Duties to build your bullet points around
What employers write most often under responsibilities. Show each one with a result (numbers, scale, outcome), not a copy of the duty.
- Analyze campaign performance and recommend optimizations (23%)
- Work with strategy, analytics and creative teams on integrated campaigns (15%)
- Keep up with new ad platforms and industry practice (14%)
- Plan and run paid search and social campaigns on Google, Meta, LinkedIn and TikTok (11%)
- Turn client goals and audience insights into media strategies, channel plans, budgets and forecasts (8%)
- Monitor pacing and manage advertising budgets (7%)
The examples on this page, in job postings
| Example | US postings | Median years asked |
|---|---|---|
| Advertising Coordinator | 5 | 2 |
| Media Analyst | 10 | 4 |
| Media Planner | 38 | 3 |
| Media Buyer | 87 | 3 |
| Paid Media Specialist | 72 | 3 |
| Senior Media Planner | 20 | 4 |
| Senior Media Buyer | 16 | 4.5 |
| Paid Media Manager | 50 | 3 |
| Media Supervisor | 34 | 5 |
| Advertising Manager | 19 | 3 |
| Associate Media Director | 16 | 5 |
| Media Director | 32 | 8 |
Which job title to put on your resume: the titles employers use most, so recruiters and applicant tracking systems search for them: Paid Media Manager (46 employers), Media Buyer (34 employers), Media Planner (25 employers), Paid Media Specialist (22 employers), Media Director (21 employers).
Source: Owlapply analysis of active US job postings, October 2026. Requirements and duties are grouped by meaning from the postings' own bullet lists and counted once per employer.
Advertised pay, experience and the skills employers ask for: Media Planner pay and requirements.
Check your media planner resume against a real job posting
- Paste a media planner job posting into the job match score tool to see which of its skills your resume is missing.
- Upload your resume to the ATS resume checker to read the text an applicant tracking system gets from it.
Media Planner resume sample (text you can copy)
This is the text of the Media Planner example above. Paste it into the resume builder and replace the details with your own.
Media Planner resume sample
ISABELLA MORENO
Media Planner
New York, NY · (646) 555-0171 · [email protected] · linkedin.com/in/isabellamoreno
SUMMARY
Media planner with 3 years at New York media agencies, building integrated plans across TV, digital video, social and audio for beauty and retail brands. Plans $28M a year using Comscore, MRI-Simmons and Nielsen data, manages budgets in Mediaocean and Prisma, and presents plans to clients in PowerPoint.
EXPERIENCE
Media Planner, Varick Street Media, New York, NY | 07/2023 - Present
- Plan $28M a year in TV, digital video, Meta, TikTok and audio media for 4 beauty and retail brands.
- Research audiences in MRI-Simmons and Comscore, setting reach and frequency goals for 15 campaigns a year.
- Build flowcharts and budgets in Excel, then load approved buys into Mediaocean and Prisma for the buying team.
- Analyze post-campaign results in Google Analytics and Nielsen, shifting 12% of spend to higher-reach channels.
Assistant Media Planner, Flatiron Media Collective, New York, NY | 06/2022 - 06/2023
- Gathered Nielsen ratings and Comscore reach data for 20 media plans across food and travel clients.
- Wrote RFPs to 35 publishers and compiled their proposals into comparison grids for senior planners.
- Tracked weekly pacing for $6M in digital campaigns, flagging 9 placements that fell 10% behind delivery.
- Drafted PowerPoint plan summaries with media planning rationale for 8 client presentations.
EDUCATION
Bachelor of Science, Advertising, Syracuse University, Syracuse, NY | 05/2022
SKILLS
Media Planning, Excel, PowerPoint, Comscore, MRI-Simmons, Nielsen, Mediaocean, Prisma, Google Analytics, Meta
How to write a media planner resume
Write a media planner resume summary
- Say whether you plan, buy or do both, and name the channels: TV, CTV, OOH, paid search, paid social or programmatic.
- Give the yearly or monthly spend you manage and the number of clients or brands.
- Name the client categories you know, such as retail, CPG, pharma or B2B software.
- List the 2 or 3 tools you use most, such as Google Ads, Meta Ads Manager, MRI-Simmons or Prisma.
Advertising Coordinator summary (entry level)
Advertising coordinator with 18 months at a media agency supporting 6 retail and restaurant clients with $9M in yearly ad spend. Builds media plans and insertion orders, sends creative to 40 publishers and ad platforms on time, and compiles weekly campaign reporting from Google Ads and Meta Ads Manager.
Media Planner summary (mid level)
Media planner with 3 years at New York media agencies, building integrated plans across TV, digital video, social and audio for beauty and retail brands. Plans $28M a year using Comscore, MRI-Simmons and Nielsen data, manages budgets in Mediaocean and Prisma, and presents plans to clients in PowerPoint.
Senior Media Planner summary (senior level)
Senior media planner with 6 years at Dallas media agencies, leading plans across CTV, online media, OOH, Meta and audio for restaurant and telecom brands. Owns $45M in annual plans, coaches 2 planners, and presents strategy, test results and post-campaign reads in PowerPoint to client marketing leaders and CMOs.
Write media planner experience bullets
- Put the budget in every main bullet, since spend size tells a recruiter your level at a glance.
- Show results in the metrics clients track: CPA, ROAS, cost per lead, reach or sales lift.
- For planners, show audience research and channel mix decisions; for buyers, show testing, bidding and pacing.
- From supervisor level up, add the team you lead, billing accuracy and the client leaders you present to.
Media Planner experience bullets
- Plan $28M a year in TV, digital video, Meta, TikTok and audio media for 4 beauty and retail brands.
- Research audiences in MRI-Simmons and Comscore, setting reach and frequency goals for 15 campaigns a year.
- Build flowcharts and budgets in Excel, then load approved buys into Mediaocean and Prisma for the buying team.
- Analyze post-campaign results in Google Analytics and Nielsen, shifting 12% of spend to higher-reach channels.
Pick the skills for a media planner resume
- Excel appears in about 27% of postings, Google Ads in about 18%, PowerPoint in about 10% and Google Analytics in about 12%; name the ones you use in real campaign work.
- Communication shows up in about 46% of postings and analytical skills in about 32%; prove them with client presentations and campaign analysis.
- Add platform names employers search for, such as Meta Ads Manager, DV360, paid search and ROAS reporting.
Do's and don'ts
Do this
- Match the resume to the job type: planning roles want audience research and plans, buying roles want spend and performance.
- Give every campaign a number: budget, CPA, ROAS, reach or leads.
- List platform certifications, such as Google Ads or Meta, where recruiters can find them.
- Show how you work with creative, analytics and strategy teams, since about 15% of employers ask for it.
Avoid this
- Don't list every ad platform you have logged into; show the ones you managed spend on.
- Don't describe campaigns without the result they produced.
- Don't leave out pacing and billing accuracy if you own budgets.
- Don't skip your degree field; about 34% of employers ask for marketing, business, communications or a related degree.
Related resume examples
- Digital Marketing Specialist
- Marketing Manager
- Social Media Manager
- Market Research Analyst
- Librarian
- Sales Associate
- Sales Representative
- Account Executive
Media Planner resume questions
What should I put on a media planner resume?
The channels you plan, the spend and clients you cover, the research and buying tools you use, and results with numbers. About 46% of employers ask for 3-5+ years in digital media buying, digital marketing or advertising, and about 38% ask for organizational and communication skills with strong attention to detail. Bullets should show plans, budgets and the reach or sales they produced.
How much experience do media planner jobs ask for?
Of the 548 postings that state experience, the median ask is 3 years, and about 13% ask for a year or less. In the examples, advertising coordinator roles see about 2 years asked, media planners, media buyers and paid media specialists about 3, senior media buyers about 4.5 and media directors about 8.
What is the difference between a media planner and a media buyer resume?
A media planner resume leads with audience research, channel mixes, flowcharts and reach goals, using tools such as MRI-Simmons, Comscore and Nielsen. A media buyer resume leads with spend managed, creative testing, bidding and results such as CPA and ROAS on platforms like Google Ads and Meta Ads Manager. Many roles mix both, so show the part the posting stresses most.
What skills should a media buyer or paid media specialist resume list?
Google Ads appears in about 18% of postings, Google Analytics in about 12%, Meta in about 10% and Meta Ads Manager in about 7%. Excel is named in about 27% of postings and analytical skills in about 32%. Tie each platform to spend and a result, such as lower cost per lead or a higher ROAS.
How do I write a media analyst or advertising coordinator resume with little experience?
Show the work you already handle: reports built, insertion orders and creative delivered, invoices checked and dashboards used by planners. Name the tools, such as Excel, SQL, Tableau, Google Ads or Meta Ads Manager. About 13% of postings that state experience ask for a year or less, so entry roles do exist.
What does a media director resume need?
Show the team you lead, the total spend and clients you oversee, and results such as client retention or new business won. Add the measurement standards you set and the client leaders you present to. Media director roles in the examples ask for about 8 years of experience.