Marketing Manager Salary, Skills & Requirements (2026)
Advertised pay, starting pay, skills and experience from 10,752 US job postings by 5,388 employers. Data as of October 2026.
What US employers post for marketing managers: advertised pay, the skills and experience they ask for, and the job titles they use, from 10,752 open job postings (October 2026).
- The median advertised pay for marketing managers in US job postings is $130,000 a year (3,022 postings from 1,590 employers, October 2026).
- The middle half of those postings offer $83,000 to $175,000.
- The skills that most set marketing manager postings apart are product marketing, seo, digital marketing.
- Postings that state a minimum ask for a median of 5 years of experience.
Marketing Manager job postings in the US, October 2026
- $130,000
- Median advertised pay (3,022 postings)
- $83,000–$175,000
- Middle 50% of postings
- 10,752
- US job postings from 5,388 employers
- 5 years
- Median experience asked
How much does a marketing manager make?
The median advertised pay is $130,000 a year, from 3,022 US job postings by 1,590 employers that state pay. One in ten postings offers $215,000 or more.
Advertised pay in 3,022 US marketing manager job postings: median $130,000 a year, middle half $83,000 to $175,000.
- Median: $130,000
- 25th percentile: $83,000
- 75th percentile: $175,000
The figures as a table
| Annual pay | Share of postings |
|---|---|
| $10K–$20K | 0.0% |
| $20K–$30K | 0.9% |
| $30K–$40K | 3.0% |
| $40K–$50K | 6.0% |
| $50K–$60K | 4.7% |
| $60K–$70K | 4.2% |
| $70K–$80K | 4.3% |
| $80K–$90K | 5.1% |
| $90K–$100K | 4.4% |
| $100K–$110K | 5.1% |
| $110K–$120K | 5.1% |
| $120K–$130K | 5.7% |
| $130K–$140K | 6.0% |
| $140K–$150K | 5.0% |
| $150K–$160K | 5.4% |
| $160K–$170K | 6.6% |
| $170K–$180K | 5.5% |
| $180K–$190K | 4.8% |
| $190K–$200K | 3.6% |
| $200K–$210K | 3.1% |
| $210K–$220K | 2.1% |
| $220K–$230K | 2.2% |
| $230K–$240K | 1.8% |
| $240K–$250K | 1.2% |
| $250K–$260K | 1.0% |
| $260K–$270K | 0.6% |
| $270K–$280K | 0.4% |
| $280K–$290K | 0.5% |
| $290K–$300K | 0.5% |
Midpoint of each posting's pay range, hourly pay × 2,080 hours; at most 20 postings per employer; US, October 2026.
| Median | Middle 50% | Postings | Most common titles | |
|---|---|---|---|---|
| Postings that state an hourly rate | $23.50 | $20.00–$33.50 | 477 | Marketing Intern, Marketing Coordinator, Marketing Assistant |
| Postings that state an annual salary | $141,000 | $104K–$180K | 2,319 | Marketing Manager, Product Marketing Manager, Senior Product Marketing Manager |
| All pay postings, annualised | $130,000 | $83K–$175K | 3,022 | – |
For comparison, the U.S. Bureau of Labor Statistics puts the national median annual wage of Marketing Managers (11-2021) at $167,000 (May 2025). Postings advertise pay; the BLS measures what people earn, across all employers and levels.
What is the starting salary for a marketing manager?
Figure withheld: fewer than 250 US postings list pay. How we decide.
Marketing manager levels and pay
Levels as they appear in job titles, ordered by the median experience asked. Senior marketing managers have a median advertised pay of $160,000 a year.
| Level in title | Share of postings | Median experience asked | Median pay |
|---|---|---|---|
| Associate | 1.7% | 2 years | – |
| No level in title | 82.7% | 4 years | $122,000 |
| Senior | 10.7% | 5 years | $160,000 |
| Lead | 3.7% | 5 years | – |
Highest-paying marketing manager jobs
Specializations with at least 250 postings that state pay.
| Specialization | Median pay | Postings with pay | Employers |
|---|---|---|---|
| Product Marketing Manager | $169,000 | 662 | 383 |
| Marketing Manager (general) | $125,000 | 410 | 304 |
| Marketing Coordinator | $51,000 | 349 | 154 |
Marketing manager pay by state
Single-location US postings; states with at least 100 postings that state pay. States with pay-transparency laws (such as California, Colorado, New York and Washington) are over-represented among postings that state pay.
| State | Median pay | Middle 50% | Postings with pay | Share of postings |
|---|---|---|---|---|
| California | $150,000 | $97,000–$188,000 | 515 | 18.3% |
| New York | $143,000 | $102,000–$176,000 | 372 | 12.5% |
| Massachusetts | $119,000 | $90,000–$162,000 | 166 | 4.3% |
| Illinois | $108,000 | $68,000–$136,000 | 152 | 4.8% |
Skills employers ask for in marketing manager job postings
| Skill | Share of postings |
|---|---|
| Communication | 44% |
| Organizational skills | 18% |
| Analytical skills | 17% |
| Attention to detail | 16% |
| Excel | 14% |
| Microsoft Office | 12% |
| Product marketing | 12% |
| Powerpoint | 11% |
| Interpersonal skills | 11% |
| Project management skills | 9% |
Skills named in the posting text; at most 20 postings per employer; US, October 2026. Methodology.
Skills that set marketing managers apart
- Product marketing106.2× as often as in all postings · 12%
- Seo44.2× as often as in all postings · 6%
- Digital marketing45.9× as often as in all postings · 6%
- Project management skills9.8× as often as in all postings · 9%
- Marketing24.4× as often as in all postings · 7%
- Hubspot23.5× as often as in all postings · 5%
- CRM8.9× as often as in all postings · 7%
- Project management5.3× as often as in all postings · 8%
- Writing8.8× as often as in all postings · 6%
- Salesforce6.2× as often as in all postings · 5%
- Presentation skills3.5× as often as in all postings · 6%
- Proactive3.3× as often as in all postings · 5%
Skills named in at least 5% of these postings and at least 3 times as often as in job postings overall.
Have a marketing manager job posting in front of you? See which of its skills your resume is missing.
What does a marketing manager do?
Employers post these jobs as Marketing Coordinator, Product Marketing Manager, Marketing Intern, Marketing Specialist, Director of Marketing and other titles. The largest specializations are Product Marketing Manager (15%), Director of Marketing (11%), Marketing Coordinator (11%), Marketing Intern (6%), Brand Manager (5%), Marketing Specialist (4%).
The closest official occupation is Marketing Managers (11-2021.00). Its most important tasks:
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Source: O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration (CC BY 4.0).
How much experience do you need to be a marketing manager?
Among 5,086 postings that state a minimum, the median is 5 years. 1% say 0 years and 9% ask for 1 year or less.
Minimum experience asked in 5,086 US marketing manager job postings: median 5 years, and 9% ask for 1 year or less.
The figures as a table
| Minimum experience asked | Share of postings |
|---|---|
| 0 yr | 2% |
| 1 yr | 7% |
| 2 yrs | 13% |
| 3-4 yrs | 26% |
| 5-7 yrs | 35% |
| 8-9 yrs | 8% |
| 10+ yrs | 9% |
Postings that state a minimum (required or preferred); at most 20 postings per employer; US, October 2026.
We do not show a degree figure: in our checks, degree requirements in posting text were found too rarely to publish one. Why.
Full-time 87%, Part-time 13% of the 997 postings that state working hours.
Other names for a marketing manager: job titles employers use
| Job title | Employers using it |
|---|---|
| Marketing Manager | 709 (13.2%) |
| Marketing Coordinator | 433 (8.0%) |
| Product Marketing Manager | 378 (7.0%) |
| Marketing Intern | 312 (5.8%) |
| Marketing Specialist | 200 (3.7%) |
| Director of Marketing | 198 (3.7%) |
| Marketing Director | 186 (3.5%) |
| Senior Product Marketing Manager | 184 (3.4%) |
| Marketing Assistant | 181 (3.4%) |
| Product Marketing | 171 (3.2%) |
| Field Marketing Manager | 129 (2.4%) |
| Senior Marketing Manager | 109 (2.0%) |
| Marketing Lead | 97 (1.8%) |
| Growth Marketing Manager | 83 (1.5%) |
| Marketing Internship | 71 (1.3%) |
| Head of Marketing | 67 (1.2%) |
| Marketing Strategist | 66 (1.2%) |
| Brand Manager | 62 (1.1%) |
| Content Marketing Manager | 61 (1.1%) |
| Associate Brand Manager | 55 (1.0%) |
Titles read in our audit and used by at least 3 employers.
Marketing manager job titles compared
The titles people search for most, from the US job postings that use each exact title (October 2026).
| Job title | Open postings | Employers | Median pay | Median experience | Skills named most |
|---|---|---|---|---|---|
| Marketing Coordinator | 684 | 433 | – | 2 years | communication, organizational skills, attention to detail |
| Marketing Specialist | 261 | 200 | – | – | communication, attention to detail, organizational skills |
| Director of Marketing | 232 | 198 | – | – | communication, leadership, analytical skills |
| Product Marketing Manager | 513 | 378 | – | 5 years | product marketing, communication, analytical skills |
Marketing Manager vs Product Marketing Manager
| Marketing Manager | Product Marketing Manager | |
|---|---|---|
| Open US postings | 1,005 | 513 |
| Employers | 709 | 378 |
| Median advertised pay | – | – |
| Median experience asked | 5 years | 5 years |
| Skills that stand out | – | product marketing, product management, product marketing experience |
Marketing Manager compared with similar careers
| Career | Median pay | Median experience | Postings | Shares N of top 25 skills |
|---|---|---|---|---|
| Marketing Manager | $130K | 5 years | 10,752 | – |
| Digital Marketing Specialist | $98K | 3 years | 2,888 | 17 |
| E-commerce Manager | – | 3 years | 738 | 17 |
| Communications Manager | $110K | 5 years | 2,372 | 15 |
| Writer | $92K | 3 years | 1,279 | 12 |
Similar careers
| Career | Shares N of the top 25 skills | Median pay |
|---|---|---|
| Digital Marketing Specialist | 17 | $98K |
| E-commerce Manager | 17 | – |
| Communications Manager | 15 | $110K |
| Writer | 12 | $92K |
| Producer | 16 | $70K |
| Media Planner | 14 | $98K |
Applying for marketing manager jobs?
- Marketing manager resume examples: one-page examples for these roles
- Match your resume to a job: paste a posting and see the skills your resume is missing
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- Find marketing manager jobs: search open postings
Frequently asked questions
How much does a marketing manager make?
Source and method
Open US job postings collected from employers' applicant tracking systems, de-duplicated, counted only when their job title was read in our audit. Shares count at most 20 postings per employer, and franchise locations of one brand count as one employer. Pay uses hourly and annual figures only; a figure is shown when leaving out the largest employer moves it by 10% or less. Every figure states its number of postings. Methodology and measured accuracy.
Accuracy check: we read 20 randomly chosen postings counted on this page in full; 19 of them were this career or a closely related one (October 2026).
Download the figures on this page (CSV): every number above with its count of postings. Aggregate figures are licensed CC BY 4.0; cite the page when you reuse them.